How to Submit a Subject Access Request to ASOS
Under UK GDPR you can ask ASOS for a copy of the personal data they hold about you. Here's the right way to ask, and a free tool that writes the letter for you.
Skip the writing — generate your letter now
Free, no account needed. Fill in your details and get a correctly worded letter addressed to ASOS, ready to send yourself.
Generate my letter to ASOS →What you're entitled to ask for
This is called a Subject Access Request (SAR). ASOS must give you a copy of your personal data, tell you why they hold it, who they've shared it with, and how long they'll keep it — free of charge, within one calendar month.
How to contact ASOS
The most reliable route is to email your request to dataprotection@asos.com. A postal address is also accepted as a fallback: ASOS, Attn: Data Protection, Hercules Way, Leavesden, Watford, Hertfordshire, WD25 7GR.
What happens next
ASOS may ask you to verify your identity before responding — this is normal. Once your request (and identity, if needed) is confirmed, the one-month clock starts. If the deadline lands on a weekend or bank holiday, it rolls to the next working day.
Common questions
Is there a fee to request my data from ASOS?
No — under UK GDPR, organisations including ASOS must provide a copy of your personal data free of charge in almost all cases.
How long does ASOS have to respond?
One calendar month from the day they receive your request, or from the day your identity is confirmed if they need to verify it first.
What's the best way to contact ASOS about this?
The most reliable route is to email your request to dataprotection@asos.com. A postal address is also usually accepted as a fallback.
What if ASOS doesn't respond in time?
You can complain to the Information Commissioner's Office (ICO). Right-of-access complaints made up 39% of all complaints in the ICO's Annual Report 2023/24 — more than any other category, around 15,000-15,800 in a single year.
For guidance only — this isn't legal advice, and DataDeadline isn't a party to your request or a representative for ASOS. Verify anything deadline-critical against current ICO guidance.